The Pella Global Generations PIE Fund has been officially recognised as a Mindful Fund by Mindful Money, joining a growing movement of investment strategies committed to genuinely ethical and responsible investing.

This recognition reflects Pella’s focus on responsible global investing, with an approach that seeks to invest in high-quality companies with favourable valuations and strong ethical and Environmental, Social and Governance (ESG) credentials.

The Mindful Fund designation highlights fund managers who can demonstrate meaningful action across key areas, including avoiding harm, driving change through active engagement, and supporting positive impact solutions. Importantly, Mindful Funds are also assessed on how they “walk the talk” through their organisational practices, advocacy, and climate action.

This milestone comes as demand for responsible investing continues to grow in the New Zealand market, with more investors actively seeking strategies that align long-term performance with strong sustainability and ethical outcomes.

Joy Yacoub, Head of Distribution, commented:
“Being recognised as a Mindful Fund is a significant milestone for Pella. It reflects the growing demand we’re seeing in the New Zealand market for responsible investing solutions that are authentic and transparent. This recognition reinforces our commitment to genuine responsible investing and provides investors with confidence that our approach is grounded in evidence and integrity.”